Improving Executive Brand
Executives from a world leading software company.
Although they manage thousands of employees around the world, the clients were not known outside their division. They wanted to improve both internal and external awareness of their expertise.
An ongoing multi-pronged series of actions is being recommended and implemented - including launching an internal awareness campaign through original and compelling educational team videos; establishing social media platforms strategically; pitching expert profiles to targeted editors and producers; writing provocative articles to be submitted to appropriate publications and submitting presentation proposals to conferences.