SPOTLIGHT

Improving Executive Brand

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  • CLIENT

    Executives from a world leading software company.

    PROBLEM

    Although they manage thousands of employees around the world, the clients were not known outside their division. They wanted to improve both internal and external awareness of their expertise.

    SOLUTION

    An ongoing multi-pronged series of actions is being recommended and implemented - including launching an internal awareness campaign through original and compelling educational team videos; establishing social media platforms strategically; pitching expert profiles to targeted editors and producers; writing provocative articles to be submitted to appropriate publications and submitting presentation proposals to conferences.

    BENEFIT

  • Ownership of personal and professional brand.

  • Knowledge how to leverage points of distinction.

  • Creation of an “Evergreen” presentation. For the first time, clients are preparing a dynamic presentation that could be used in a variety of venues that sets them apart.