THE DOCTOR IS IN

Strategic Media Training

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  • CLIENT

    An international medical research center

    PROBLEM

    The client wanted to announce the results of a new health vaccine but did not have the internal resources to handle a possible deluge of questions from the global press.

    SOLUTION

    The organization’s top executives, researches, communications team and other possible people who might be questioned by the press were trained. Emphasis was first placed on positive messaging. A variety of response techniques were taught. Client was put through a series of drills on how to handle difficult or negative questioning.

    BENEFIT

  • Preparedness: Client was now confident in its ability to respond to the press.

  • Protocol: A response action plan was discussed and laid out.

  • Personal and professional brand awareness. Clients are learning to leverage their points of distinction.

  • Creating of an “Evergreen” presentation. For the first time, clients are preparing a dynamic presentation that could be used in a variety of venues that sets them apart.

  • Social media knowledge. Clients are learning how to amplify their brand through social platforms.

  • Company gets added value by having higher profile executives representing them.